2025 is coming, let’s get ready for the Fukubukuro, also known as Japanese New Year lucky bags of your beloved brands and categories!! This guide will gather information of 2025 lucky bags, past reviews, online shopping tips, and tutorials. Learn how to effortlessly purchase lucky bags from Japan yourself and save money and effort!
Table of Contents
► Lucky Bag Overview
► Most Popular Lucky Bag Stores
► Women’s Lucky Bag Recommendations
► Men’s Lucky Bag Recommendations
► Kids’ Lucky Bag Recommendations
► Home Goods Lucky Bag Recommendations
► Accessories Lucky Bag Recommendations
► Beauty Lucky Bag Recommendations
► Other Lucky Bag Recommendations
► Must-Buy Lucky Bags for 2025
► Rakuten Japan Shopping Guide
Lucky Bag Overview
What is “Fukubukuro”
Fukubukuro, also known as Lucky Bag or Happy Bag, is sold as sealed bags for a set price at different shops in Japan around the New Year. You can get Lucky Bags of different categories including men’s, women’s and children’s clothing, food and snacks, stationery, electrical appliances and more!
- The contents of Lucky Bags typically exceed their purchase price. For example, a Lucky Bag may be priced at 5000 yen but contain items worth over 30,000 yen, making it more cost-effective than regular discounted purchases!
- Since the contents of Lucky Bags are unknown, you will experience surprise and excitement from the mysterious bags.
- Getting value-for-money goods in your purchases is believed to bring happiness and good fortune.
Important notes before buying a lucky bag
- The content of the lucky bag will not be disclosed in advance (however some stores may disclose part of the items or let customers choose from product categories)
- You cannot choose the style and colour as it’s selected and shipped randomly – most of the times you’re only allowed to choose the size
- Lucky bags are usually sold in limited quantities in a first come first served basis, while stocks last
- Order cannot be cancelled after confirmed
- Lucky bags cannot be returned or exchanged even if the products don’t fit (Most of the clothings are free size)
When is it available for purchase
Online lucky bags are mostly pre-ordered. Usually, December is when lucky bags are available for pre-order, while some brands may start as early as the end of October. After your order is confirmed, it will be shipped around the end of the year or early to mid-January. If you’re looking for a branded lucky bag, make sure you check the pre-order time to avoid disappointment!
Most Popular Lucky Bag Stores
No.1：Amazon Japan
The top choice for Buy&Ship users, offering over 300 types of lucky bags, including brands like THE NORTH FACE, Fila, Puma, Shinkansen, Outdoor, and Converse. Most bags don’t show product photos, so check past unboxing reviews before purchasing. The site is available in Chinese and English for easy browsing.
💡Tips：Before shopping, please click “Deliver to” on the top left corner and enter zipcode of Buy&Ship’s Japan warehouse.
No.2：Rakuten Fashion
Another favorite, Rakuten offers a wide range of lucky bags, including clothing, shoes, skincare, electronics, food, home goods, and pet supplies. For Japanese fashion, don’t miss Rakuten Fashion’s exclusive deals!
No.3：Magaseek
This large online store has over 320 brands of lucky bags, covering fashion, accessories, and home goods. If you don’t want to register, Buy&Ship Proxy Shopping Service can assist in purchasing your desired brands.
No.4：Pal Closet
Starting November 19, find premium women’s lucky bags from brands like Salut and CIAOPANIC TYPY—top picks last year among Japanese shoppers and influencers. Act fast; quantities are limited!
No.5：OIOI
Japan’s popular department stores are offering over 100 pre-sale Happy Bags, including fan-favorites like X-Girl, As Know As, chouette, and ReFa.
Prices start from JPY 11,000, with the bag’s value ranging between JPY 30,000 to 50,000.
Women’s Lucky Bag Recommendations
► GRL
- This highly popular Japanese fashion brand offers affordable yet high-quality women’s clothing!
- The 2025 Happy Bag is priced at JPY 7,999 (~$414) and includes 12 stylish items—two coats, six knit tops, and four additional popular products.
- Expected shipping in Late December 2024.
► AXES
- A favorite boutique among Buy&Ship members!
- The Longchamp 2-piece Happy Bag is priced at JPY 35,000 (~$1797) and includes products valued at JPY 63,600. Other options include Coach, Marni, and Tory Burch Happy Bags.
- Expected shipping in Late December 2024.
► Retro Girl
- RETRO GIRL & ems excite’s 2025 Happy Bag pre-orders are now open!
- This value-packed bag contains 12 items for just JPY 11,000 (~$564), with a total value of JPY 35,000.
- Expected shipping in Late December 2024.
► one after another NICE CLAUP
- Known for its romantic and girly aesthetic, this Japanese brand offers two transparent Happy Bags, each priced at JPY 11,000 (~$568).
- Sweet Bag: Includes a long coat, dress, and knit cardigan.
- Casual Bag: Includes a down jacket, knit top, and mini skirt.
- Expected shipping in Mid to late December 2024.
► Green Parks
- A yearly favorite, this brand focuses on simple and comfortable designs.
- Two Happy Bags are available: The JPY 11,000 (~$552) set includes 5 fashion items—coat, top, bottom, and dress. The JPY 6,600 (~$331) set includes a knit top, cardigan, and sweatshirt set.
- Expected shipping from January 1, 2025.
► Lily Brown
- Showcasing vintage-inspired designs, this bag is perfect for highlighting feminine elegance.
- The 2025 lucky bag, priced at JPY11,000 (~$552), includes a coat, cardigan, dress, and miscellaneous item, along with a “Lily Bear” postcard. Shipping starts after January 1, 2025.
► MICHAEL KORS
- A favorite for budget-savvy bag lovers!
- This brand offers two lucky bags at JPY33,000 (~$1,656), including one bag and one wallet.
- Shipping begins January 1, 2025.
► Earth music＆ecology
- Known for its simple yet stylish designs, the 2025 lucky bags are priced at JPY11,000 (~$552). One includes a fitted long coat, two tops, and a skirt, while the other features a down jacket, two tops, and a skirt.
- Pre-orders start November 22.
► AEON
- Featuring brands like Fila, PUMA, Adidas, BALLY, Vivienne Westwood, Coach, and Marimekko, these lucky bags include loungewear, lingerie, and accessories starting at JPY1,000.
- Delivery within the year.
► Bou jeloud
- A Japanese mid-range casual chic brand for urban women, happy bag is priced at JPY 8,800 (~$441) and containing 5 stylish items.
- Expected shipping from December 23, 2024.
Men’s Lucky Bag Recommendations
► NANO universe
- A celebrity-loved Japanese brand known for its premium casual style.
- Two Happy Bags are available for men and women: which priced at JPY 13,200 (~$683) and JPY 11,000 (~$570)
- Each bag includes 4 trendy items such as coats and tops.
- Expected shipping from January 3, 2025.
► Daytona Park（Freak’s Store）
- Two stylish men’s lucky bags are available, priced at JPY17,930 (~$899) and JPY14,993 (~$752), each containing 4 or 5 trendy items.
- Shipping is expected in early January 2025.
► ブーデン商店
- Two lucky bags are offered at JPY15,000 (~$752) and JPY20,000 (~$1,003), featuring 8 or 10 clothing items, available in various sizes.
Kids’ Lucky Bag Recommendations
► Narumiya
- This top-rated Japanese kids’ fashion hub offers lucky bags containing 4–6 fall/winter items like jackets, pants, and accessories.
- Available for toddlers and older children, prices range from JPY5,500–JPY16,500 (~$276–$828).
- Pre-order now for delivery by the end of 2024 or early 2025.
► Zooland
- Beloved kidswear brand launches multiple lucky bags for boys and girls.
- Priced at JPY6,600 (~$331), each includes 6 fall/winter items such as tops, jackets, pants, or bags.
- Orders ship within 6–10 business days.
► Manhattan x JR EAST
- Featuring brands like Puma, Converse, Disney, JR Shinkansen, and Fila, Rakuten offers sought-after kids’ lucky bags.
- The iconic JR Shinkansen bag, priced at JPY3,300 (~$165), includes 4 items: 2 tops, 1 bottom, and a Shinkansen-themed backpack.
- Delivery starts on December 20, 2024.
► Baby Doll
- This affordable, high-quality Japanese kidswear brand offers Happy Bags!
- The boys/girls Happy Bags are priced between JPY 2,750 and JPY 5,990 (from ~$142), including three random items.
Home Goods Lucky Bag Recommendations
► Le Creuset’s exclusive Rakuten Happy Bags
Priced between JPY 11,000 and JPY 55,000 (~$564–$2820) and come in five price tiers. The lowest-priced bag includes an 18cm EOS double-handled pot and a 14cm EOS single-handled pot.
► Afternoon Tea Living Rakuten’s exclusive Happy Bag
Priced at JPY 8,800 (~$445) and includes:
- STANLEY vacuum bottle (370ml)
- LOGOWORKS teapot with filter
- LOGOWORKS tea bottle
- Fruit-shaped sponge
- Two-tone insulated shopping bag (M)
- Veronica Halim drawstring pouches (S, M)
- Embroidered hand towels
Accessories Lucky Bag Recommendations
► LOFT
- One of Japan’s top lifestyle goods stores, LOFT offers a variety of Happy Bags starting December 6, featuring premium goods, watches, and more!
- The latest BT21 series Happy Bag is priced at JPY 7,777 (~$393) and includes plush toys, plush accessories, tote bags, and mats. Limited-time special perks are also available!
► Lisa Larson
- Sweden’s iconic ceramic artist Lisa Larson’s popular Happy Bags return this year!
- Starting from JPY 17,600 (~$86), the bag includes 6 standard items like vests, handbags, canvas bags, calendars, and keychains, along with at least one mystery item.
- The total value is at least JPY 28,000, with some bags worth up to JPY 200,000!
► Chiikawa
- Get your 2025 Happy Bag from character goods specialist store Perfect World Tokyo! Contents are a complete surprise!
- Shipping starts November 23rd, 2025.
► Craftholic
- Highly sought-after every year, this bag is priced at JPY5,500 (~$276) and includes 4 items such as cushions, slippers, and hand towels.
- Available from January 1 to January 31, 2025.
► Belle Maison
- A renowned Japanese shopping platform specializing in baby and kids’ clothing, men’s and women’s fashion, and home goods!
- Multiple Happy Bags are available, priced between JPY 2,750 and JPY 6,600 (~$138–$331). Various categories include pajamas, kids’ clothing, and underwear, with limited-time discounts!
Beauty Lucky Bag Recommendations
► Dr.Ci:Labo
- A famous Japanese medical skincare brand founded in 1999 by Dr. Yoshinori Shirono.
- Over 10 New Year Happy Bags are available, starting at JPY 12,000 (~$616).
- Recommended: The 11-piece set with a 41% discount, priced at JPY33,000 (~$1694). It includes a cleanser, cream, essence, lotion, and collagen gel for comprehensive firming and anti-aging care.
- Pre-orders close on December 17, 2025.
► Osewaya
This premium Japanese accessory store offers three lucky bags, each containing 10 trendy and practical earrings. Loved by previous buyers, and year-end coupons offer additional discounts at select times!
Japan Price：From $150（JPY3,000）
► GOLDY
- This affordable Japanese accessory brand is known for its elegant designs.
- The 2025 Happy Bag includes five items—two pairs of earrings, two necklaces, and one hair accessory—for JPY 2,200 (~$19.35).
- Shipping starts January 1, 2025.
► Hankyu Beauty
- Get your hands on limited lucky bags from Armani Beauty, Estée Lauder, Clarins, Givenchy, Shu Uemura, HABA, Bobbi Brown, Make Up For Ever, and more!
Other Lucky Bag Recommendations
► Lipton
- Lipton’s 2025 tea Happy Bags are up to 50% off!
- Six varieties are available, priced between JPY 4,092 and JPY 6,145 (from ~$212).
- The bags include tea powders, tea bags, and occasionally exclusive merchandise.
►Hokkaido Souvenir Happy Bag
- Priced from JPY 4,250 (~$215), this Happy Bag includes Hokkaido ramen and nine mystery snacks from brands like Rokkatei and Potato Farm. Note that some items may have shorter expiration dates.
► Lupicia
- The world-renowned Japanese tea brand offers 14 types of lucky bags in the ‘松’, ‘竹’ and ‘梅’ series, priced between JPY3,500–JPY10,800 (~$162–$542).
- Each bag includes premium green, black, or oolong teas, with limited-edition gifts.
► Maruyama Coffee
- Renowned for its expertly roasted beans, this brand presents 16 mixed-value lucky bags priced from JPY6,100–JPY22,300 (~$304–$1,114).
- Bags include a variety of roasts, coffee powders, and drip coffee sets.
- Available starting January 1, 2025.
► Sarutahiko Coffee
- One of Japan’s most popular coffee brands, often hailed as a representative of Third Wave Coffee in Japan.
- The 2025 Happy Bag is available in three options, priced between JPY3,200 and JPY6,480 (from~$2165), and includes drip coffee bags, coffee beans, a tote bag, and a phone stand.
- Shipping begins December 26, 2024.
► Tasogare Coffee
- Perfect for coffee lovers! Priced at JPY3,540 (~$177), this bag includes 75 packets of coffee powder in 9 different flavors.
- Available from December 4–December 11, 2024.
Rakuten Japan Shopping Guide
Step 1：
Go to Buy&Ship website to log in or register as a member.
Step 2：
Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3：
Browse on Rakuten to pick your favourite item, you can add item into your cart or checkout immediately.
Step 4：
Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.
Check and make sure correct items are added into cart, and proceed.
Step 5：
Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.
Step 6：
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. BSXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7：
You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8：
Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9：
Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10：
Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buy&Ship to receive your package as soon as possible!