2024 is coming, let’s get ready for the Fukubukuro, also known as Japanese New Year lucky bags of your beloved brands and categories!! This guide will gather information of 2025 lucky bags, past reviews, online shopping tips, and tutorials. Learn how to effortlessly purchase lucky bags from Japan yourself and save money and effort!
Table of Contents
► Lucky Bag Overview
► Most Popular Lucky Bag Stores
► Women’s Lucky Bag Recommendations
► Men’s Lucky Bag Recommendations
► Kids’ Lucky Bag Recommendations
► Home Goods Lucky Bag Recommendations
► Accessories Lucky Bag Recommendations
► Beauty Lucky Bag Recommendations
► Other Lucky Bag Recommendations
► Must-Buy Lucky Bags for 2025
► Rakuten Japan Shopping Guide
Lucky Bag Overview
What is “Fukubukuro”
Fukubukuro, also known as Lucky Bag or Happy Bag, is sold as sealed bags for a set price at different shops in Japan around the New Year. You can get Lucky Bags of different categories including men’s, women’s and children’s clothing, food and snacks, stationery, electrical appliances and more!
- The contents of Lucky Bags typically exceed their purchase price. For example, a Lucky Bag may be priced at 5000 yen but contain items worth over 30,000 yen, making it more cost-effective than regular discounted purchases!
- Since the contents of Lucky Bags are unknown, you will experience surprise and excitement from the mysterious bags.
- Getting value-for-money goods in your purchases is believed to bring happiness and good fortune.
Important notes before buying a lucky bag
- The content of the lucky bag will not be disclosed in advance (however some stores may disclose part of the items or let customers choose from product categories)
- You cannot choose the style and colour as it’s selected and shipped randomly – most of the times you’re only allowed to choose the size
- Lucky bags are usually sold in limited quantities in a first come first served basis, while stocks last
- Order cannot be cancelled after confirmed
- Lucky bags cannot be returned or exchanged even if the products don’t fit (Most of the clothings are free size)
When is it available for purchase
Online lucky bags are mostly pre-ordered. Usually, December is when lucky bags are available for pre-order, while some brands may start as early as the end of October. After your order is confirmed, it will be shipped around the end of the year or early to mid-January. If you’re looking for a branded lucky bag, make sure you check the pre-order time to avoid disappointment!
Most Popular Lucky Bag Stores
No.1：Amazon Japan
The top choice for Buy&Ship users, offering over 300 types of lucky bags, including brands like THE NORTH FACE, Fila, Puma, Shinkansen, Outdoor, and Converse. Most bags don’t show product photos, so check past unboxing reviews before purchasing. The site is available in Chinese and English for easy browsing.
💡Tips：Before shopping, please click “Deliver to” on the top left corner and enter zipcode of Buy&Ship’s Japan warehouse.
No.2：Rakuten Fashion
Another favorite, Rakuten offers a wide range of lucky bags, including clothing, shoes, skincare, electronics, food, home goods, and pet supplies. For Japanese fashion, don’t miss Rakuten Fashion’s exclusive deals!
No.3：Magaseek
This large online store has over 320 brands of lucky bags, covering fashion, accessories, and home goods. If you don’t want to register, Buy&Ship Proxy Shopping Service can assist in purchasing your desired brands.
No.4：Pal Closet
Starting November 19, find premium women’s lucky bags from brands like Salut and CIAOPANIC TYPY—top picks last year among Japanese shoppers and influencers. Act fast; quantities are limited!
No.5：ZOZOTOWN
Beginning November 21, grab limited-edition lucky bags from over 400 brands, priced around ¥10,000 but valued at ¥30,000–¥50,000.
Note: You can buy via Buy&Ship Proxy Shopping Service , but due to order processing time, there’s no guarantee if items sell out quickly.
Women’s Lucky Bag Recommendations
► Lily Brown
- Showcasing vintage-inspired designs, this bag is perfect for highlighting feminine elegance.
- The 2025 lucky bag, priced at JPY11,000 (~$552), includes a coat, cardigan, dress, and miscellaneous item, along with a “Lily Bear” postcard. Shipping starts after January 1, 2025.
► RUNWAY Channel
- Three iconic brands—EMODA, GYDA, and RESEXXY—launch their 2025 lucky bags priced between JPY11,000-JPY30,000 (~$552-$1,505).
- Pre-orders begin November 21.
► MICHAEL KORS
- A favorite for budget-savvy bag lovers!
- This brand offers two lucky bags at JPY33,000 (~$1,656), including one bag and one wallet.
- Shipping begins January 1, 2025.
► Earth music＆ecology
- Known for its simple yet stylish designs, the 2025 lucky bags are priced at JPY11,000 (~$552). One includes a fitted long coat, two tops, and a skirt, while the other features a down jacket, two tops, and a skirt.
- Pre-orders start November 22.
► AEON
- Featuring brands like Fila, PUMA, Adidas, BALLY, Vivienne Westwood, Coach, and Marimekko, these lucky bags include loungewear, lingerie, and accessories starting at JPY1,000.
- Delivery within the year.
► Usagi Online
- Explore fashion, beauty, and lifestyle with lucky bags from brands like SNIDEL, SNIDEL HOME, FRAY ID, LILY BROWN, and Mila Owen.
- Prices range from JPY11,000-JPY16,500 (~$552-$828).
- Shipping begins January 1, 2025.
Men’s Lucky Bag Recommendations
► Daytona Park（Freak’s Store）
- Two stylish men’s lucky bags are available, priced at JPY17,930 (~$899) and JPY14,993 (~$752), each containing 4 or 5 trendy items.
- Shipping is expected in early January 2025.
► The North Face White Label
- Priced at JPY16,660 (~$836), this lucky bag includes a fleece jacket, crossbody bag, and socks, with styles randomly assigned.
- Delivery takes 6–10 business days after ordering.
► ブーデン商店
- Two lucky bags are offered at JPY15,000 (~$752) and JPY20,000 (~$1,003), featuring 8 or 10 clothing items, available in various sizes.
Kids’ Lucky Bag Recommendations
► Narumiya
- This top-rated Japanese kids’ fashion hub offers lucky bags containing 4–6 fall/winter items like jackets, pants, and accessories.
- Available for toddlers and older children, prices range from JPY5,500–JPY16,500 (~$276–$828).
- Pre-order now for delivery by the end of 2024 or early 2025.
► Zooland
- Beloved kidswear brand launches multiple lucky bags for boys and girls.
- Priced at JPY6,600 (~$331), each includes 6 fall/winter items such as tops, jackets, pants, or bags.
- Orders ship within 6–10 business days.
► Manhattan x JR EAST
- Featuring brands like Puma, Converse, Disney, JR Shinkansen, and Fila, Rakuten offers sought-after kids’ lucky bags.
- The iconic JR Shinkansen bag, priced at JPY3,300 (~$165), includes 4 items: 2 tops, 1 bottom, and a Shinkansen-themed backpack.
- Delivery starts on December 20, 2024.
Home Goods Lucky Bag Recommendations
► Afternoon Tea LIVING Happy Bag
- For just JPY8,800 (~$439), get a set of 8 simple items that are easy to use everyday, such as Logoworks pots and bottles.
Accessories Lucky Bag Recommendations
► Craftholic
- Highly sought-after every year, this bag is priced at JPY5,500 (~$276) and includes 4 items such as cushions, slippers, and hand towels.
- Available from January 1 to January 31, 2025.
► Disney JP
- Priced at JPY10,000 (~$500), this bag features zodiac-themed plush toys (choose Mickey or Minnie), stainless steel bottles (Mickey or Minnie), and more exciting goodies!
- Delivery begins on December 27, 2024.
Beauty Lucky Bag Recommendations
► Hankyu Beauty
- Get your hands on limited lucky bags from Armani Beauty, Estée Lauder, Clarins, Givenchy, Shu Uemura, HABA, Bobbi Brown, Make Up For Ever, and more!
Other Lucky Bag Recommendations
► Lupicia
- The world-renowned Japanese tea brand offers 14 types of lucky bags in the ‘松’, ‘竹’ and ‘梅’ series, priced between JPY3,500–JPY10,800 (~$162–$542).
- Each bag includes premium green, black, or oolong teas, with limited-edition gifts.
► Maruyama Coffee
- Renowned for its expertly roasted beans, this brand presents 16 mixed-value lucky bags priced from JPY6,100–JPY22,300 (~$304–$1,114).
- Bags include a variety of roasts, coffee powders, and drip coffee sets.
- Available starting January 1, 2025.
► Tasogare Coffee
- Perfect for coffee lovers! Priced at JPY3,540 (~$177), this bag includes 75 packets of coffee powder in 9 different flavors.
- Available from December 4–December 11, 2024.
Must-Buy Lucky Bags for 2025
1. Maruyama Coffee
Offering 100+ combinations, these sets include drip coffee, roasted beans, and even snacks like baumkuchen, crispy cookies, and jelly desserts—perfect for every taste!
Japan Price：From $69（JPY1,389）
2. Osewaya
This premium Japanese accessory store offers three lucky bags, each containing 10 trendy and practical earrings. Loved by previous buyers, and year-end coupons offer additional discounts at select times!
Japan Price：From $150（JPY3,000）
Rakuten Japan Shopping Guide
Step 1：
Go to Buy&Ship website to log in or register as a member.
Step 2：
Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3：
Browse on Rakuten to pick your favourite item, you can add item into your cart or checkout immediately.
Step 4：
Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.
Check and make sure correct items are added into cart, and proceed.
Step 5：
Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.
Step 6：
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. BSXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7：
You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8：
Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9：
Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10：
Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buy&Ship to receive your package as soon as possible!